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Toy Tips Inc.
Toy Tips® is a consumer-focused international consulting firm conducting
on-going scientific research on toy industry trends, toy popularity and the
benefits of play to children and adults. Toy Tips provides objective
information
about toys and their benefits to children and adults.
Toy Tips® has tested more then 15,000 toys from 650 manufacturers since its
inception in 1991. Studies are conducted at the Toy Tips® Research Center
sponsored in part by Marquette University, Milwaukee, and at 50 Toy Tips test
sites across America.
The results of the annual test are shared with consumers to provide them with
objective information about toys and their benefits to children of
different ages and skill levels. These results provide consumers assistance
in making
appropriate toy purchases for their children, grandchildren or in selecting
gifts for other's children. The information gathered using these proven
research methods in the academic environment is then publicized in the
national media throughout the year.
Recommendations and results of the Toy Tips® studies have been seen on
"Good Morning America", Lifetime Television's "Our Home" show CNN's
"Parenting Today". They have also been featured in USA TODAY, Good
Housekeeping and Ladies' Home Journal and in over 750 local newspapers
across the country.
Last year, over 3 million copies of Toy Tips® Magazine, summarizing the
research findings, were distributed in over 1,000 Toys 'R Us stores, with
another 3 million copies currently being distributed in over 750 Target stores
nationwide
Contact Us
Please write, fax or email us your comments and ideas about Toy
Tips®, our website and toys in general to:
Marianne Szymanski
Toy Tips, Inc.
620 North 14th Street, Suite 203
Milwaukee, WI 53233
Phone - (414) 288-3386
Fax - (414) 288-7703
Email - marianne@toytips.com
or use the Ask a Question submission form
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Taken with permission from Toy Tips,Inc.
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